How To Write A Quality Social Enterprise Pitch Abstract

Social Enterprise Pitches must communicate an original, innovative idea, with direct plans for measuring impact. Pitches will likely not yet have data associated with them, but should demonstrate how the idea was conceived, and why it will be effective. Pitches can be in a variety of stages, from early concept ideas to established programs that are seeking new ideas and support.

What is an example of a low quality pitch?

Example of a low quality pitch: 

Why is this pitch considered low quality?

How should the pitch be revised?

Why is this abstract considered high quality?

What is the difference between outputs and outcomes? Why must plans for outcome measurement be included in descriptions of program models?

An example of an output is the number of program participants who are enrolled in a job training program. An example of an outcome is the number of program participants who have been able to coordinate a job due to the job training program. While outputs are important to track, evaluation needs to focus on measuring outcomes that reveal the extent and kinds of impact the project has on its participants. Impact could be reported in the amount of change in behavior, attitude, skills, knowledge or condition of the target population. For example, an output would be the number of microfinance loans distributed or the number of loans repaid, whereas the outcome would be the number of microfinance participants who have significantly increased their income or risen out of poverty due to the loans. Additional details are described in depth at While pitches will not yet have data or outcome measurements, the pitch must specify how outcomes will be measured.