Module 5: Producing a Culturally-Appropriate Educational Video

A study by a Yale University medical student examined the efficacy of digital education materials in South Africa. Digital video production has been shown to be easily replicable, portable, and entertaining for its audience. However, one limitation of audio-visual materials as an educational tool in developing nations is the scarcity of televisions, videocassette recorders, and laptops with CD-ROM drives, thereby limiting its feasibility in reaching a large audience.(1) In the developed world, videos have proven to be a cost-effective, easily reproducible, portable, and comprehensive means of reaching a large audience. The following details a step-by-step methodology from Wong for creating a culturally sensitive and effective educational video.

Script Production

Video Production

Video production concepts to keep in mind:

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(1) Wong, I. “The Development & Assessment of an Innovative Video to Introduce Concepts of Adherence in Soweto, South Africa.” A Thesis Submitted to the Yale University School of Medicine in Partial Fulfillment of the Requirements for the Degree of Doctor of Medicine. 2004. 2, 5-7, 11-14, 16-31, 38-42, 44. Accessed on 16 June 2010.